♥ Sunday, September 30, 2007
Blue Jeans
THE SIMPLE HISTORY OF BLUE JEANS
THE SOURCE OF INSPIRATION--
In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, "You should have brought pants!," saying he couldn’t find a pair of pants strong enough to last. One of Levi's many dry goods customers was a tailor named Jacob Davis.
THE OBSTACLE--
At that time, Strauss didn't have much canvas with him. As for the taylor, Jacob, he was afraid someone would steal his idea of making jeans out of levi's canvas.
THE SOLUTION--
Strauss wrote to his brothers to send him over more rolls of canvas to meet the demands. Jacobd he should apply for a patent on the process, but didn't have the $68 that was required to file the papers. He needed a business partner and he immediately thought of Levi Strauss. Amazing fact that blue jeans themselves were never patented ...just the pocket seam rivet idea.
THE TAKE OFF--
Jacob wrote to Levi to suggest that the two men hold the patent together. Levi, who was an astute businessman, saw the potential for this new product and agreed to Jacob's proposal. On May 20, 1873, the two men received patent #139,121 from the U.S. Patent and Trademark Office. We consider that day to be the official "birthday" of denim blue jeans as this was the only type of pant material to use riveted pockets.
Until today, people still wears blue jeans &it is quite a hit;D
FOREVER HOLD YOUR PEACE:DD
1:43 PM